PDF Ebook Strategic Marketing, by David W. Cravens, Nigel Piercy
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Strategic Marketing, by David W. Cravens, Nigel Piercy
PDF Ebook Strategic Marketing, by David W. Cravens, Nigel Piercy
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"Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
- Sales Rank: #2115228 in Books
- Published on: 2008-04
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.75" w x 1.00" l, 3.00 pounds
- Binding: Paperback
- 752 pages
Most helpful customer reviews
9 of 11 people found the following review helpful.
Too complex
By Amazon Customer
While marketing is a complex subject, the authors are so caught up in the sounds of their academic prose. It assumes you remember concepts from previous chapters and does not do a good job of explaining important marketing concepts.
It is very dry reading. The case studies are old even as of the print date.
This book is so complex, that it is the first text book I have read that requires you to read all the side bar information.
Unfortunately this book was chosen by a professor who is no longer teaching the class in my school's MBA program. The new teacher also feels the text book is way too complex to get much out of it. I expect material to be something I can understand, not "geek" speak!
3 of 3 people found the following review helpful.
Waste of time and money
By kia
I had to purchase this book for my marketing strategy course in business school. It is not practical. you can read pages and pages but learn nothing simply because it doesnt teach anything. It doesnt teach anything about theories as well. For example many pages are written about importance of segmentation but doesnt say what is the best strategy for segmentation.
It is waste of money.
0 of 0 people found the following review helpful.
Good reference textbook, not easy to read.
By BBMoreB
I purchased this book for my Customer and Competitive advantage class. I was able to save money by buying this paperback international edition. It is the same as the hardback one that my classmates purchased. This is not a book that you can read cover-to-cover. It has a good index that makes searching easier. The cases studies are outdated but it makes a good reference text.
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